Ad wars movie tv#

In fact, it has nearly doubled since 2014, when its total fourth-quarter ad revenue hovered around $105 million in 2020, the most recent year for which SMI has complete data available, the network hauled in $209 million in the same quarter. On Halloween night alone, the network’s premiere of “Christmas Sail” averaged 2.1 million total viewers while the previous night’s film, “Coyote Creek Christmas,” netted 2.4 million-audience numbers that have stayed high year after year.Įqually impressive is the fact that Hallmark’s critical fourth-quarter revenue has not diminished year-over-year in the face of mounting competition. Christmas movies in Octoberįor two weeks in a row, Hallmark’s “Countdown to Christmas” line-up has ranked among the best performing entertainment cable networks, according to Nielsen, which listed it as the most-watched channel in both total day and primetime among households, total viewers and women 18 and older. And it seems as though the rise of Christmas-minded networks has not severely fragmented marketers’ budgets-nor viewers’ eyeballs.

Ad wars movie tv#

The state of the holiday TV ad market has largely been business as usual this year with no major spending fluctuation from 2020’s holiday season, according to Campanelli.

“It’s not surprising that other networks and streamers out there want to copy that success,” he said.

“From a marketer’s standpoint, bottom line, these events and these shows tend to do really well,” said David Campanelli, executive VP and chief investment officer at Horizon Media, citing the fourth-quarter strength that Hallmark and its competitive set demonstrate year after year. It seems that, at least for now, there are enough ad dollars to go around. The network has “experienced some advertisers making changes or pushing schedules as a result” of global supply chain issues, Georger said, noting that Hallmark’s fourth quarter continues to be “steady” and has seen “an increase in late budgets registered for the holiday season.” Ad revenue for the Crown Media property alone topped $200 million in the fourth quarter of 2020-more than its second- and third-quarter revenue last year combined, according to Standard Media Index data. James von Leyden is a copywriter and brand strategist.Hallmark’s holiday formula is a reliable one that has also played well for its peers such as A+E Networks’ Lifetime and Disney-owned Freeform. Will the Obama brand retain its allure if he is elected? Much of that result springs from the consistency, in speeches, debates and every other form of communication, with which Barack Obama has managed to convince voters that he is not just a safe choice for president, but a great one. In a last-minute poll, 63 per cent of Americans said they were comfortable with an Obama presidency. to make this century the next American century. The soundtrack is an Obama speech: 'Every so often there are times when America must rise to be in the moment. It consists of a montage of different types of people from all walks of life all across the country, holding up small signs with the single word 'HOPE'.

One Day to Change the World is Obama's closing message: a 30-second version of the infomercial he aired last week.